Reach younger decision-makers and viral audiences with video ads that convert. We combine creative storytelling with direct response tactics to generate leads from the fastest-growing social platform.
Native-feeling video ads that stop the scroll and drive action
Reach specific demographics, interests, and behavioral segments
Leverage platform trends and algorithm insights for maximum reach
TikTok offers massive reach, but most businesses struggle to convert views into leads
Videos get views and engagement but fail to generate actual leads or sales
Inconsistent results because you don't understand what makes TikTok's algorithm work
Testing creative concepts without a proven framework burns through budget quickly
Reaching millions of users but none of them are your ideal customers
Most B2B marketers try to replicate their LinkedIn or Facebook strategies on TikTok and fail. TikTok requires a completely different approach: authentic, entertaining content that educates while it entertains. You need creative that feels native to the platform while still driving business results. Without the right strategy, you'll either create content that gets views but no leads, or ads that look like ads and get scrolled past immediately.
Simple requirements to launch your TikTok lead generation campaign
We'll help you set up a TikTok Business Account and Ads Manager if you don't have one
Logo, brand guidelines, and any existing video content or testimonials
A mobile-optimized page where TikTok users can convert into leads
What you're offering in exchange for contact information
A proven framework for turning viral views into qualified business leads
We create TikTok-native video ads that look and feel like organic content. Hook viewers in the first 3 seconds, tell a compelling story, and include a clear call-to-action.
Launch campaigns targeting your ideal customers using TikTok's advanced demographic, interest, and behavioral data combined with custom and lookalike audiences.
Continuously optimize campaigns based on TikTok's algorithm signals. We analyze watch time, engagement rates, and conversion data to improve performance.
Set up proper conversion tracking with TikTok Pixel and Events API to measure exactly what's working and optimize for lead quality, not just volume.
Re-engage users who watched your videos or visited your landing page but didn't convert. Multiple touchpoints increase conversion rates significantly.
Launch new creative variations weekly, test different hooks and angles, and scale what works. TikTok rewards fresh content and consistent testing.
We ensure your ads appear in safe, appropriate contexts that align with your brand values
Exclude specific content categories that don't align with your brand
Choose between standard and limited inventory based on your brand safety needs
Prevent ads from appearing alongside controversial or sensitive content
Block specific creators or only show ads on vetted creator content
We continuously monitor your campaigns and adjust brand safety settings based on platform updates and your feedback.
TikTok can be unpredictable, but we have systems in place to protect your brand. Every campaign includes comprehensive brand safety controls, ongoing monitoring, and immediate alerts if any issues arise. We work proactively to ensure your ads only appear in contexts that enhance your brand reputation.
TikTok ads work great alone, but when combined with outbound, results multiply
TikTok campaigns build brand recognition and warm up your market. When your sales team reaches out, prospects already know who you are.
Prospects who've seen your TikTok content are 3.2x more likely to respond to outbound messages and 2.8x more likely to book meetings.
When prospects are already familiar with your brand and value proposition, they move through the sales process 40% faster.
Video ads introduce your brand and value proposition to your target market
Sales team reaches out to warmed-up prospects who already know your brand
Higher response rates, faster sales cycles, and better conversion rates
Average improvements when combining TikTok ads with outbound
Here's what our clients achieve with TikTok lead generation
Generated 850 qualified leads at $52 per lead for a sustainable fashion brand targeting Gen Z consumers. 22% conversion rate on landing page.
Drove 2,100 qualified leads for a business education platform at $38 per lead. Video content showcased student success stories and course previews.
Generated 420 demo requests at $78 per lead for a project management tool targeting young professionals and startup teams.
Leverage TikTok's powerful targeting capabilities to connect with your ideal customers
Target by age, gender, household income, and education level
Reach users in specific geographic locations
Connect with users based on their interests and actions
Target specific devices and operating systems
Upload your customer lists, create audiences from website visitors, and build lookalikes to find new prospects similar to your best customers.
Upload customer emails, phone numbers, or create audiences from your website traffic and app activity
Find new users who share characteristics with your existing customers or best-performing segments
Retarget users who engaged with your videos, clicked your ads, or visited your profile
TikTok lead generation works exceptionally well for these sectors
Showcase products in action, demonstrate features, and drive purchases through engaging video content.
Reach students and lifelong learners with educational content that demonstrates your expertise and course value.
Share transformations, tips, and testimonials that inspire action in the health, fitness, and wellness space.
Demonstrate your app's features and benefits through quick tutorials and user success stories.
Give virtual tours, share market insights, and connect with first-time homebuyers and investors.
Show your menu items, kitchen process, and customer experiences to drive foot traffic and delivery orders.
Don't see your industry? TikTok works for B2B too. Let's discuss your specific needs
From strategy to results in 14 days
We audit your brand, research your audience, analyze competitors, and plan creative concepts that will resonate with your target market on TikTok.
Our team creates multiple video variations, sets up your campaigns, configures tracking, and prepares landing pages for maximum conversion.
We launch your campaigns, monitor performance closely, and begin testing different audience segments and creative variations.
Based on initial performance data, we optimize campaigns for better results and begin scaling what's working.
Most agencies treat TikTok like Facebook. We understand it's a completely different platform.
Transparent pricing with no hidden fees. Pay for results, not just ad spend.
Perfect for testing TikTok
+ ad spend (min $1,500/mo)
Scale your TikTok presence
+ ad spend (min $3,000/mo)
Maximum TikTok dominance
Tailored to your needs
Combine TikTok ads with our outbound lead generation system and watch your results multiply. Prospects who see your TikTok content are 3.2x more likely to respond to outbound outreach.
Get the Multiplier EffectEverything you need to know about TikTok lead generation
Yes! While TikTok is known for B2C, it's increasingly effective for B2B, especially when targeting younger decision-makers (millennials and Gen Z who now hold leadership positions). The key is creating educational, authentic content rather than traditional corporate ads. Industries like SaaS, education, professional services, and consulting are seeing strong results.
Join the businesses using TikTok to reach younger audiences and generate high-quality leads at scale