The team behind your pipeline
LeadGeninja is a small, specialized team — by design. Every campaign is run by practitioners who have personally built the systems we use for clients, not account managers reading from a playbook.
.png)
Richard spent nearly two decades running B2B sales operations for companies across technology, professional services, and manufacturing — holding VP and Director roles at several Utah-based organizations before building two of his own companies from zero to exit. Both exits came after systematically replacing unreliable lead vendors with proprietary outbound infrastructure he built in-house, at one point burning through $380,000 in paid ad spend to learn what actually works.
His specific expertise sits at the intersection of outbound cold email, LinkedIn demand generation, and ICP targeting for mid-market B2B companies with 6–18 month sales cycles. He has personally managed campaigns for SaaS companies, MSPs, professional services firms, and healthcare technology organizations — the same verticals LeadGeninja now specializes in. He does not delegate strategy; he builds it alongside the client before handing execution to his team.
LeadGeninja was founded after Richard observed the same dysfunction repeating itself across dozens of companies: they were buying leads instead of building pipelines, and paying agency retainers for activity reports instead of qualified meetings. He built LeadGeninja to correct that specific problem — exclusive contacts only, qualification before delivery, and no minimum engagement contracts that trap clients in bad service relationships.
Outside of LeadGeninja, Richard has the distinction of having analyzed more reply rates on cold outbound sequences than virtually anyone in the state of Utah, which his family finds significantly less interesting than he does. He splits time between Salt Lake City and wherever the next client discovery call takes him.
The Lead Strategists
Every senior strategist on the LeadGeninja team came from in-house B2B sales roles — SDR leads, sales development managers, and outbound directors — before moving into campaign management. They average more than seven years of hands-on outbound experience across SaaS, MSP, professional services, and healthcare verticals. None of them learned this from a course.
On the client side, each strategist owns the full campaign lifecycle: building the ICP, verifying the contact list, writing and iterating the sequence copy, configuring the sending infrastructure, and reporting on performance every week. When you onboard with LeadGeninja, you are introduced to your assigned strategist on the first call — they are your day-to-day contact, not a rotating account manager.
One of the senior strategists recently built a LinkedIn outreach sequence for a Series B SaaS client targeting enterprise procurement teams that generated 34 qualified meetings in the first 60 days — at a cost per meeting of $61. That result came from six weeks of ICP refinement before a single message was sent.
- Average 7+ years outbound B2B experience before joining
- Vertical-specific campaign ownership from day one
- One dedicated strategist per active client account
- ICP research + sequence writing + performance optimization
Data & Targeting Team
LeadGeninja employs dedicated data and targeting analysts whose sole responsibility is verifying every contact before it enters a sequence. This is not an automated step. It is a human-reviewed process that exists because unqualified contacts are the single largest cause of poor outbound performance.
Each analyst is responsible for ICP definition (working directly with the client to establish seniority, company size, vertical, and buying signals), list construction from validated data sources, contact verification against current employment records, and scoring each contact against the ICP criteria before hand-off to the strategist. Contacts that don't pass are removed — not sent to with a lower-priority cadence.
The targeting team also owns ongoing list hygiene: bounces, job changes, and non-responsive contacts are flagged weekly and replaced from the verified pool, so the active sequence is always populated with current, reachable decision-makers.
- Every contact verified before entering any sequence
- ICP scoring applied at the individual contact level
- Weekly hygiene cycles to maintain list quality
- Buying signal filters applied by vertical
We keep our team deliberately small so every client works directly with a senior practitioner — not a junior account manager who gets handed the relationship after you sign. That's a deliberate operating decision, not a limitation.
Verified expertise, not self-reported claims
The certifications, partnerships, and client recognition that verify the experience behind every LeadGeninja campaign.
"Richard has more cold email data than any operator I've met. The reply rates he produces are legitimately unusual."
"We interviewed six agencies. LeadGeninja was the only one that could explain exactly why our previous campaigns failed — before we even gave them the brief."
How you'll work with us
Three phases, one senior practitioner accountable for all of them.
Your first call
Every client relationship starts with Richard directly. He leads all discovery calls — not an intake form, not a junior sales rep. The call covers your current pipeline situation, your ICP, which channels you've tried, what's worked, and what hasn't. It's a genuine diagnostic, not a pitch deck walk-through.
Campaign setup
After discovery, a dedicated senior strategist is assigned to your account. They build the ICP definition with you, construct the verified contact list, write the sequence copy, and configure the sending infrastructure. The data team verifies every contact before a single message goes out. Setup typically takes 10–14 days. No shortcuts.
Ongoing relationship
Your strategist is your day-to-day contact for the duration of the engagement. You get a weekly performance report with open rates, reply rates, meeting bookings, and ICP quality scoring. Most clients opt for a bi-weekly check-in call. You are never handed to a junior account manager after signing — the person who builds your campaign owns the results.
Want to meet the team before you decide? A strategy call is the best way to do that.
Book a Strategy CallWant to meet us before you decide?
Book a free 30-minute strategy call. You'll speak directly with our founder or lead strategist — whoever is the best fit for your vertical.
No pitch. No pressure. Just an honest conversation about your pipeline.