Stop wasting ad spend on clicks that don't convert. Lead Gen Ninja turns your PPC campaigns into qualified meetings with decision-makers. Full-funnel system from ad click to booked appointment.
Limited Time Offer
50% off your first month — Just $1,500 to start. See real results before scaling up.
Reach decision-makers by title, industry, company size, and intent signals across Google, LinkedIn, and Meta.
Every ad flows to a high-converting landing page built specifically for your offer and audience.
We don't stop at the click. Our outbound team follows up to turn warm leads into booked meetings.
You've tried PPC before. The agency showed great "performance" metrics. But when you looked at your actual sales pipeline, the numbers didn't add up. Here's why most PPC lead gen fails:
Your agency celebrates high CTR while your calendar stays empty. Clicks mean nothing if they don't turn into qualified meetings.
Broad targeting brings in tire-kickers, students, and competitors. You're paying for clicks from people who will never buy.
Generic landing pages with no clear value prop. Visitors bounce within seconds, wasting every dollar you spent to get them there.
Someone fills out your form, then... crickets. No nurturing sequence, no SDR follow-up, no system to turn interest into appointments.
Thousands spent monthly with no visibility into which ads drive actual pipeline. Your CFO is asking hard questions you can't answer.
Monthly reports full of impressions, clicks, and CTR. Meanwhile, you have no idea how many actual sales meetings came from paid ads.
Sound Familiar?
These aren't edge cases. They're the industry standard. Most PPC agencies are measured on the wrong metrics because conversion-to-meeting is hard to track and harder to optimize. That's exactly what we specialize in.
Real PPC lead generation isn't about traffic volume. It's about pipeline quality. Here's how we do it differently:
Every dollar targets people who can actually say yes. VP-level and above. Right industry. Right company size. Right intent signals.
Not your homepage. Not a generic contact form. Purpose-built landing pages that match the ad, speak to the pain point, and make the next step obvious.
Automatic qualification questions built into the flow. We filter out students, competitors, and unqualified prospects before they waste your sales team's time.
97% of first-time visitors don't convert. We retarget them across Google, LinkedIn, Meta, and YouTube until they're ready to book.
Track every dollar from ad click to form fill to booked meeting to closed deal. Know exactly which campaigns drive actual revenue, not just traffic.
Automated emails are table stakes. We add human SDR follow-up via LinkedIn, email, and phone to convert warm leads into booked meetings.
Most agencies stop at the click. We start there. Our system combines precision PPC targeting with human outbound follow-up to turn ad spend into booked meetings. That's why our clients see 3-5x higher conversion rates than industry average.
See How It Works for Your BusinessThis is where we separate from generalist PPC agencies. We don't just run ads — we run a complete lead generation system with PPC as the top-of-funnel driver.
We build targeting and exclusion lists around your exact ideal customer profile. Job titles, company size, industry, location, and even intent signals from third-party data. Plus negative audiences to prevent budget waste on unqualified clicks.
A/B testing framework for headlines, images, copy, and CTAs. We test 3-5 variations per campaign, kill losers within 48 hours, and scale winners aggressively. Every creative decision is data-backed, not gut-feeling.
We optimize for conversions and meeting bookings, not clicks or impressions. Target CPA bidding for qualified leads. Manual bid adjustments based on device, time of day, and audience segment performance. Your budget goes to what works.
Every ad group flows to a custom landing page that matches the promise in the ad. If your ad talks about ROI for CFOs, the landing page speaks directly to CFOs about ROI. Message match = higher conversion rates.
We don't stop tracking at form submission. We track all the way through to booked meeting and show attribution. You'll know exactly which campaigns, ads, and keywords are filling your calendar, not just your CRM.
Weekly performance reviews and bid adjustments. We don't wait for month-end to make changes. Underperforming ads get paused. Top performers get more budget. Continuous optimization means your campaigns improve every week.
We're not a generalist marketing agency that "also does PPC." We're B2B lead generation specialists who use PPC as a precision instrument to fill your pipeline with qualified opportunities.
Our team includes former Google Ads specialists, LinkedIn Campaign Manager experts, and B2B sales development reps. We understand both the paid media side and the sales conversion side — and that's where the magic happens.
We're not a one-trick Google Ads shop. We run full-funnel PPC campaigns across every major platform, optimized specifically for B2B lead generation.
High-Intent Keyword Targeting
Capture prospects actively searching for your solution. We target bottom-of-funnel keywords with commercial intent and exclude informational queries that waste budget. Search ads drive the highest conversion rates when done right.
Decision-Maker Targeting
The gold standard for B2B lead gen. Target by exact job title, company size, industry, and seniority level. LinkedIn's targeting precision is unmatched for reaching C-suite and VP-level buyers.
Retargeting & Awareness
Perfect for retargeting website visitors and building awareness with cold audiences. Lower cost per click than LinkedIn. Works especially well for warming up prospects before hitting them with outbound.
Video Content for Cold Audiences
Get in front of your target market with 15-second pre-roll videos. Great for brand building and top-of-funnel awareness. We use YouTube to warm up cold prospects before retargeting them on search and LinkedIn.
Stay Top of Mind Across the Web
Keep your brand in front of prospects after they visit your site. Display ads across the Google Display Network keep you top-of-mind during their research and decision process.
Most agencies specialize in one or two platforms. We run coordinated campaigns across all five major PPC channels, with each playing a specific role in your lead gen funnel.
*Budget allocation varies by industry, target audience, and campaign maturity
This is where Lead Gen Ninja separates from every other PPC agency. We don't stop at the click. We combine paid ads with human outbound to turn warm leads into booked meetings.
Prospect clicks ad
Lands on generic page
Maybe fills out form (2-5% conversion)
Gets auto-response email
Lead goes cold, never converts
Prospect clicks ad
Lands on conversion-optimized page (18-22% conversion)
Lead enters multi-channel nurture sequence
SDR follows up via LinkedIn + email + phone
PPC retargeting keeps brand top-of-mind
Meeting booked within 7-14 days
PPC identifies prospects who are actively researching solutions
Our SDRs reach out via LinkedIn, email, and phone to move them down-funnel
Qualified appointments on your calendar, not just leads in your CRM
3-5x Higher Conversion Rates
Industry average click-to-meeting rate for PPC is 8-12%. Our clients average 28-38% because we combine paid media expertise with human sales development. That's the Lead Gen Ninja advantage.
See How It Works for Your BusinessThese aren't theoretical projections. These are actual numbers from active PPC lead gen campaigns we manage right now.
Series B, $15M ARR
The Challenge:
Burning $40K/month on LinkedIn ads with 3% conversion rate and no meeting attribution.
Our Solution:
Rebuilt targeting around VP-level buyers, created role-specific landing pages, added SDR follow-up.
Results:
Boutique Wealth Management
The Challenge:
Google Search ads generating high-net-worth leads but no system to qualify or convert them.
Our Solution:
Added qualification questions to landing pages, implemented retargeting, deployed white-glove SDR follow-up.
Results:
Multi-Market Brokerage
The Challenge:
Running broad Google campaigns that attracted individual homebuyers instead of investors and business owners.
Our Solution:
Rebuilt targeting around commercial keywords, created investor-focused landing pages, added LinkedIn outreach.
Results:
We don't promise overnight miracles. PPC takes 30-45 days to gather data and optimize. But once dialed in, it becomes a predictable lead generation machine. Let's build yours.
Get Your Free Account AuditEvery industry has different PPC performance benchmarks, targeting strategies, and conversion paths. Here's how we approach each vertical:
LinkedIn Ads targeting VP-level and C-suite buyers by title, company size, and tech stack. Google Search for bottom-funnel keyword capturing.
Avg. $52 cost per qualified lead, 42% lead-to-meeting rate
Google Search targeting high-intent investor and business owner queries. LinkedIn for reaching property managers and commercial tenants.
Avg. $78 cost per qualified lead, 31% lead-to-meeting rate
Compliant ad creative with built-in qualification. Google Search for wealth management and advisory keywords. LinkedIn for HNW targeting.
Avg. $94 cost per qualified lead, 28% lead-to-meeting rate
Google Search for condition-specific and treatment-focused keywords. Meta retargeting for appointment reminders and patient education.
Avg. $61 cost per qualified lead, 35% lead-to-appointment rate
LinkedIn targeting decision-makers by industry and company size. Google Search for services + location queries. Display retargeting.
Avg. $68 cost per qualified lead, 33% lead-to-meeting rate
Multi-channel approach with LinkedIn for cold prospecting, Google for high-intent, and Meta for nurturing and retargeting warm leads.
Avg. $54 cost per qualified lead, 37% lead-to-meeting rate
LinkedIn crushes for SaaS targeting VP-level buyers. Google Search dominates for financial services and real estate. Meta excels at retargeting for professional services. We know which channels work best for your industry because we've run campaigns in each vertical.
See Your Industry-Specific StrategyPPC delivers faster results than SEO, but it's not instant. Here's a realistic timeline for what happens from day one to booked meetings:
We audit your existing PPC accounts (if any), analyze competitor campaigns, and build targeting parameters around your ideal customer profile. We identify which platforms, keywords, and audience segments to prioritize.
Deliverables:
Our creative team develops 3-5 ad variations per campaign with different headlines, images, and CTAs. We build conversion-optimized landing pages that match each ad promise and include qualification questions.
Deliverables:
Campaigns go live across chosen platforms. We monitor performance closely, gathering data on which ads, keywords, and audiences perform best. Quick pivots on obvious losers, but we give winners time to prove themselves.
Deliverables:
Cut underperforming ads and keywords. Scale winning campaigns. Refine targeting based on conversion data. Add retargeting for site visitors. SDR team begins follow-up on leads. Continuous improvement every week.
Deliverables:
Every channel has strengths and weaknesses. Here's how PPC stacks up against the other lead generation methods in our arsenal:
Lead Gen Ninja runs PPC as part of a full-funnel lead generation system. PPC brings in high-intent traffic. Outbound captures prospects not yet searching. Retargeting and SDR follow-up close the loop. That's why our conversion rates destroy industry averages.
See How It Works TogetherNo hidden fees. No setup costs. No long-term contracts. Just transparent pricing for full-service PPC lead generation.
Our $3,000/month fee covers campaign management, creative, landing pages, and optimization. Your actual ad spend budget (what you pay directly to Google, LinkedIn, Meta) is separate and paid directly to the platforms. We recommend a minimum $3,000-$5,000/month ad spend budget for B2B campaigns to see meaningful results.
No setup fees • Cancel anytime • 50% off your first month
We eat the onboarding cost. You pay the same monthly rate from day one.
Month-to-month. Cancel anytime. We keep you because we deliver, not because you're locked in.
$3,000/month is all-inclusive. No surprise charges for reporting, optimizations, or support.
Everything you need to know about our PPC lead generation service
Yes. Our $3,000/month fee covers campaign management, strategy, creative development, landing pages, optimization, and reporting. Your actual ad spend — what you pay to Google, LinkedIn, Meta, etc. — is separate and paid directly to those platforms. We recommend a minimum $3,000-$5,000/month ad spend budget for B2B campaigns. Think of it this way: we're the driver, but you're buying the gas.
Book a free consultation and we'll answer everything specific to your business.
Schedule Your Free CallLet's build a PPC lead generation system that actually fills your calendar. Free audit of your current campaigns (or your competitors' campaigns if you're starting fresh).
We'll review your existing campaigns (or analyze your competitors if you're starting fresh) and identify opportunities for improvement.
45-minute call where we build a PPC strategy specific to your ICP, budget, and goals. No sales pitch, just actionable recommendations.
If we're a fit, we'll onboard, build campaigns, create landing pages, and go live within 7-10 days. First qualified leads typically arrive in weeks 3-4.