22 net-new meetings per month within 45 days for a B2B consulting firm
28-person B2B consulting firm, financial sector focus, average engagement value $45,000
The situation
This consulting firm had an enviable referral network — nearly 80% of their revenue came from word-of-mouth and existing client introductions. The problem was predictability. Some months they had more pipeline than they could serve. Other months they were scrambling. They had no repeatable outbound system to fill gaps.
They'd tried running their own LinkedIn outreach internally, but the partner responsible for business development had limited capacity and was running generic connection requests with no real targeting logic. Response rates were below 2%. They also tried a previous lead gen agency for four months, but the CPL was running at $840 per meeting — nearly three times their internal benchmark.
What we did
We restructured the entire targeting approach around financial sector buying signals — specifically identifying CFOs, Controllers, and Finance Directors at mid-market companies ($50M–$500M revenue) who had recently gone through audit changes, leadership transitions, or regulatory events.
The LinkedIn sequence used content-led positioning that led with specific regulatory challenges rather than service capabilities — a deliberate choice to enter the conversation where the buyer already had attention. The demand gen layer ran a parallel educational content track through LinkedIn Sponsored Content targeted to the same audience. Combined, they created recognition before the cold outreach landed.
The outcome
Twenty-two qualified net-new meetings per month by week six of the campaign. CPL dropped from $840 (previous agency) to $218. Proposal conversion rate held at 31% — consistent with their historical rate from referrals, which validated that the quality of contacts was comparable to referral-sourced leads.
The firm now runs a permanent outbound function through LeadGeninja alongside their referral base, providing a predictable 15–25 qualified meetings per month regardless of referral volume.
"Our referral business is strong but unpredictable. LeadGeninja gave us a consistent floor of qualified meetings every month so we stopped worrying about the gaps. The quality is genuinely comparable to our best referrals."
Key Results
- 22Net-new meetings per month
- -58%CPL vs. previous agency
- 31%Proposal conversion rate
- 14Days to first meeting
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