In the competitive world of handmade jewelry, distinguishing your brand can be as intricate as the designs you create. At Lead Gen Ninja, we've mastered the art of highlighting what makes each client shine. Today, we explore how we transformed a burgeoning B2C women's handmade jewelry brand into a dazzling online success.
Our client, a creator of bespoke, handcrafted jewelry, struggled to carve out a niche in the digital space. Despite having a product line that boasted unique designs and ethically sourced materials, they faced challenges in reaching their target audience and converting them into loyal customers.
This client also had no prior experience with Facebook or Instagram advertising. Their advertising spend had been zero, and they had significant concerns about tracking ad spend versus sales and conversions. From day one, I implemented a comprehensive strategy that emphasized full transparency of clicks and visitors. As a courtesy, I installed my proprietary tracking tools and provided regular updates through screenshots shared over Slack. Maintaining a consistent flow of communication is one of my specialties, and it has been a key factor in our success. By working closely together, we ensured that the client was always informed and confident in our approach.
Under the guidance of Richard, our CEO, Lead Gen Ninja crafted a strategy that was as tailored and intricate as the jewelry pieces our client produced. Recognizing the potential of targeted online advertising, we initiated our campaign with a focus on Meta platforms, specifically Facebook and Instagram, where visual appeal leads the way.
Identifying the Audience: We delved deep into understanding who would be captivated by high-quality, handcrafted jewelry. Our focus was on consumers who valued craftsmanship and sustainability.
Customized Meta Advertising: With no previous experience in digital advertising, the brand relied on our expertise to build their presence from scratch. We optimized every dollar spent by targeting users who not only admired handmade artistry but were also likely purchasers.
Transparent Tracking and Communication: From day one, we ensured that the client was never in the dark. Our proprietary tracking tools and constant updates via Slack kept the client fully informed about how their investment was performing.
Continual Optimization: Our strategies were not set in stone; they evolved daily. By continuously refining our tactics based on real-time data, we maintained an impressive Return on Ad Spend (ROAS) of 4.15x over the first half, significantly boosting the client's revenue.
Result-Driven Performance: The impact was crystal clear—over $100,000 in sales through Shopify within just 180 days, bolstered by over 1 million impressions and more than 100,000 clicks. Our efforts didn't just attract customers; they created brand evangelists.
Scaling Up: Encouraged by the results, the client has now expanded their partnership with us, moving to a higher-tier plan to amplify their reach and further fuel their growth.
Richard and the whole Soda Spoon team do a great job and really want your brand to succeed. They have a lot of knowledge in marketing and really took my e-commerce store to the next level. I am so grateful for their help in optimizing my Shopify store. I definitely recommend him and his team.
If you’re crafting beautiful jewelry and wish to see your creations get the attention they deserve, let us help illuminate your path. With proven strategies and a personal touch, Lead Gen Ninja is here to guide you through the nuances of digital marketing, ensuring your brand not only sparkles but shines brilliantly across the digital landscape.
