At Lead Gen Ninja, we specialize in transforming businesses by implementing innovative lead generation strategies. In this case study, we delve into the journey of a B2C home decor brand that faced the challenge of reaching a broader audience and converting leads into loyal customers. Our team at Lead Gen Ninja deployed a comprehensive approach, combining cutting-edge digital marketing techniques with data-driven insights, to elevate this home decor brand's online presence and drive significant growth in sales. Join us as we explore the steps taken and the remarkable results achieved through our strategic interventions.
Led by our CEO, Richard, Lead Gen Ninja brings a wealth of expertise and industry recognition to the table. As a Meta Certified agency and a Shopify Plus Partner, we are uniquely positioned to leverage the best platforms for our clients. For this home decor brand, we chose to start with Meta (Facebook and Instagram) advertising, having consistently observed lower costs per customer acquisition and faster timelines to profitability on these platforms. Our certified status and deep understanding of Meta’s tools allowed us to craft highly targeted campaigns, ensuring maximum reach and engagement right from the start.
This client came to us with a brand-new Meta ads account and no prior experience with Facebook or Instagram advertising. Their advertising spend had been zero, and they had significant concerns about tracking ad spend versus sales and conversions. From day one, I implemented a comprehensive strategy that emphasized full transparency of clicks and visitors. As a courtesy, I installed my proprietary tracking tools and provided regular updates through screenshots shared over Slack. Maintaining a consistent flow of communication is one of my specialties, and it has been a key factor in our success. By working closely together, we ensured that the client was always informed and confident in our approach.
We ran ads continuously throughout the entire first quarter of the year. With my daily, weekly, and monthly optimization strategies and management, we achieved a 4.19x ROAS for the entire period, even accounting for learning phases where acquisition costs were higher. Over the course of 90 days, our Facebook and Instagram ads directly generated over $68,000 in Shopify sales. During this time, we garnered more than 1,165,383 impressions and 73,661 clicks. This not only resulted in immediate sales but also significantly increased brand awareness, encouraging repeat customers without additional ad spend. Due to our success, the client has upgraded to our Silver Plan, which includes managing up to $20k per month or $250k per year in ad spend. They are now on track to move to our Gold Plan later this year, where we will manage $80k per month or $1,000,000 per year in ad spend.
As the owner of an online B to C e-commerce store, partnering with Richard and Soda Spoon Marketing has made a significant difference for our business. Richard's expertise improved our Shopify store and greatly enhanced user experience, which in turn lead to higher conversion rates. His ability to start and scale our Facebook and Instagram ads has driven unprecedented traffic and sales. Richard's overall strategy and guidance have been crucial in growing our business to eight figures. His dedication and personalized approach truly set him apart. If you're looking to elevate your e-commerce business, I wholeheartedly recommend Richard and Soda Spoon Marketing.
If you're a Shopify owner or a home decor brand looking to scale your business, we invite you to partner with Richard and the Lead Gen Ninja team. With a proven track record of driving traffic, increasing sales, and transforming e-commerce businesses into eight-figure successes, Richard's expertise and personalized approach can help you achieve your goals. Whether you need to optimize your Shopify store, launch effective Facebook and Instagram ad campaigns, or develop a comprehensive marketing strategy, Richard and the Lead Gen Ninja team are here to support you every step of the way. Join us and experience the difference that expert guidance and innovative strategies can make for your business.
