Transparent pricing for demand gen coaching that actually delivers measurable pipeline results
Most B2B teams invest thousands in demand gen coaching programs only to find opaque pricing structures, one-size-fits-all curriculum that doesn't match their market, and no clear path from theory to execution. The result is frustrated teams, wasted budget, and no meaningful improvement in pipeline generation.
Coaching programs advertise one price but require additional investments in tools, certifications, or advanced modules. Without transparent pricing, you can't accurately forecast training ROI or compare alternatives.
Most group coaching delivers industry-generic playbooks that ignore your specific ICP, deal complexity, and sales cycle. Teams learn concepts but can't translate them into campaigns that actually generate qualified pipeline.
Weekly calls and Slack access sound great until you realize there's no structured implementation plan. Teams leave sessions inspired but overwhelmed, with no clear next steps or accountability to execute what they learned.
Group coaching programs often require 5-10 hours per week between sessions, homework, and implementation. For already-stretched demand gen teams, this time commitment often means choosing between learning and actually running campaigns.
Market rates for B2B demand gen coaching range from $2,000 to $15,000+ per month depending on cohort size and access level. Without understanding what drives these price differences, teams either overpay for basic training or underinvest in strategic guidance.
Group coaching cohorts often mix early-stage startups with enterprise teams, or strategic leaders with tactical executors. This creates sessions where half the group is bored while the other half is lost, diluting value for everyone.
Sound Familiar?
The cost isn't just the monthly fee—it's the opportunity cost of your team's time spent in the wrong program.
We built our group coaching model on radical transparency and execution focus. Every pricing tier clearly maps to deliverables, implementation support, and expected time investment so you can make an informed decision.
Every program tier includes all tools, resources, templates, and support with no hidden fees. You'll know exactly what you're paying and what you're getting before you commit, with pricing structured around team size and implementation intensity.
Our coaching focuses on building campaigns, not just discussing theory. Each session includes live buildouts, template customization for your ICP, and tactical execution plans you can deploy the same week.
We group participants by company stage, deal size, and sales cycle complexity so every session is relevant to your specific challenges. SaaS companies coach with SaaS peers, enterprise teams with enterprise challenges.
Beyond weekly calls, our coaching includes milestone tracking, campaign audits, and bi-weekly check-ins to ensure your team actually executes. We measure success by campaigns launched and pipeline generated, not attendance.
Choose between intensive implementation cohorts (8-10 hours/week) or strategic advisory models (2-3 hours/week) based on your team's capacity. Both deliver results, just at different paces aligned to your bandwidth.
Start with foundational coaching and expand into advanced tactics as your program matures. Our tiered pricing lets you invest proportionally to your demand gen maturity and budget, with clear upgrade paths as you scale.
The result is coaching that pays for itself through better campaign performance and faster time-to-pipeline.
Get Your Free Strategy SessionOur coaching combines structured curriculum with hands-on implementation support and peer learning. You'll leave each session with campaigns built, not just concepts learned.
We start by documenting your exact buyer personas, pain points, and competitive positioning. This foundation ensures every tactic we teach is customized to your market reality, not generic best practices.
Based on your ICP and deal size, we build a multi-channel demand gen strategy with realistic budget allocation. You'll understand exactly where to invest across outbound, content, paid, and ABM based on industry benchmarks for your vertical.
Live session buildouts where we create email sequences, ad copy, landing pages, and content offers together. You'll leave with production-ready assets tailored to your buyer journey, not templates to customize later.
As you deploy campaigns, we provide weekly performance reviews, A/B test recommendations, and troubleshooting support. Learn what good performance looks like for your deal size and how to systematically improve conversion rates.
Monthly cohort calls where members share what's working, troubleshoot challenges together, and learn from each other's experiments. This peer learning accelerates improvement beyond what any single coach could provide.
Our goal is to make your team independent. By program end, you'll have documented playbooks, proven campaigns, and the skills to iterate without ongoing coaching—though many clients choose to continue for strategic guidance.
The Result
A predictable, scalable demand gen system that consistently surfaces qualified pipeline, built and optimized alongside experienced peers facing similar challenges
Teams that complete our coaching programs typically see meaningful improvements in pipeline generation and campaign efficiency within 60-90 days. Results vary based on market conditions, team execution, and starting maturity, but most participants report their investment pays back within the first quarter.
$3K–$8K/month
Typical Program Investment
3–6 months
Average Cohort Duration
5–10 hrs/week
Implementation Time Required
70–85%
Client Continuation Rate
Challenge: A Series A SaaS company in this situation typically struggles with limited marketing budget, no dedicated demand gen hire, and pressure to show pipeline growth quickly. Founders wear multiple hats and need efficient, high-ROI tactics that don't require large teams to execute.
Solution: In engagements like this, we focus on foundational outbound and content strategies that require more expertise than budget. The coaching emphasizes low-cost channels like LinkedIn outreach, founder-led content, and targeted email sequences that the existing team can manage alongside other responsibilities.
Challenge: Mid-market professional services firms in this scenario often have strong referral networks but struggle to build predictable, scalable demand gen beyond word-of-mouth. They need to professionalize marketing without losing the relationship-driven approach that built their business.
Solution: The coaching approach for these teams emphasizes thought leadership content, strategic account-based outreach, and referral amplification tactics. We help them systematize what already works while layering in scalable digital channels that align with their high-touch sales process and longer buying cycles.
We organize coaching cohorts by industry and deal complexity so participants learn alongside peers facing similar buyer behaviors and sales cycles. Each vertical requires different demand gen tactics, timelines, and success metrics.
Focus on product-led growth integration, freemium-to-paid conversion, and multi-touch nurture sequences that match typical 30-90 day sales cycles
Trial signups, demo requests, and product-qualified leads
Emphasis on thought leadership positioning, strategic ABM for key accounts, and relationship-based outreach that respects longer 6-12 month buying cycles
Consultation requests, RFP invitations, and strategic account engagement
Compliance-aware content marketing, trust-building nurture sequences, and referral amplification strategies suited to complex regulatory environments
Educational webinar attendance, consultation bookings, and qualified referrals
HIPAA-compliant demand tactics, clinical validation content, and stakeholder mapping for multi-decision-maker buying committees common in healthcare sales
Clinical trial interest, demo requests from qualified facilities, and committee introductions
Buyer activation campaigns, seasonal demand planning, and marketplace optimization strategies that drive both new customer acquisition and account expansion
New account signups, first order value, and repeat purchase rate
Technical content marketing, trade show amplification, and long-cycle nurture programs aligned to complex procurement processes and multiple stakeholder approvals
Technical spec requests, site visit bookings, and procurement committee engagement
We start with deep discovery into your market position, buyer personas, and current demand gen state. This ensures all subsequent coaching is tailored to your specific challenges rather than generic advice.
Live cohort sessions where we build your multi-channel demand gen strategy and create initial campaigns together. You'll develop messaging, select channels, and design buyer journey touchpoints based on your ICP and budget.
As you deploy campaigns, coaching shifts to performance analysis and optimization. Weekly reviews of what's working, troubleshooting underperformance, and iterating messaging and targeting based on real response data.
Final phase focuses on scaling what's working and building team capabilities for ongoing optimization without coaching dependency. Monthly cohort calls continue for strategic guidance and peer learning.
Our coaching is priced based on cohort size, implementation intensity, and access level. All tiers include core curriculum, campaign development support, and peer learning—the differences are in personalization depth and strategic access.
Everything included
Most clients engage for 3-6 month initial programs with option to continue monthly for ongoing strategic guidance. Custom enterprise cohorts available for teams of 5+ participants.
Get Your Custom QuoteEverything you need to know about our B2B demand gen group coaching pricing and programs
Most teams see initial campaign performance within 30-45 days of launching coached campaigns, but meaningful pipeline impact typically takes 60-90 days as leads progress through your sales cycle. The timeline depends heavily on your deal complexity and sales cycle length—enterprise B2B with 6-month cycles will naturally take longer than SMB sales with 30-day cycles. We focus on building sustainable systems rather than quick wins, so expect the first quarter to be about establishing foundations with accelerating results in quarters two and three.
Book a free consultation and we'll answer everything specific to your business.
Schedule Your Free CallJoin a cohort of B2B marketers building sustainable, scalable demand gen systems with transparent coaching and hands-on implementation support. Schedule a free strategy session to explore whether group coaching is right for your team and get a custom pricing recommendation based on your goals and current state.
Free Demand Gen Audit
We'll analyze your current campaigns, ICP definition, and channel strategy to identify exactly what's limiting your pipeline growth and where coaching could have the biggest impact
Strategy Session
60-minute consultation with a senior demand gen strategist to map your specific challenges, discuss cohort fit, and build a custom learning roadmap with transparent pricing
Join Next Cohort
Our next cohort starts in 3 weeks with 2 spots remaining. Skip the audit and secure your place with a kickoff call this week to begin pre-work and ICP documentation